MN
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Founder & CEO
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Our company
About First Five Auto
Technology built around dealership teams—not adapted from a consumer marketplace.
Founder-led in Kentucky
Built closer to the dealership floor.
First Five Auto is a Kentucky-based software company focused on one clear challenge: helping dealerships identify serious buyer demand and connect it to the right vehicles in stock.
Originally developed under the SmartMatch name, the platform is evolving with a sharper focus on the dealerships it serves. We’re building practical sales technology with direct dealer input, transparent information, and measurable usefulness at the center.
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Our mission
Help dealerships connect with serious, qualified buyers—without paying for more noise.
Leadership
A team accountable to the product.
TN
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Chief Technology Officer
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How we work with dealerships
Partnership over vendor relationship
We listen to the people working the floor and build around the realities of dealership operations.
Data transparency
Clear signals and useful context help your team understand why an opportunity deserves attention.
Dealer-first design
Every workflow starts with a practical question: will this help a dealership sell more effectively?
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